One day, I found the secret behind this story :). Actually, this is a usability bug of Microsoft. Let me show you what this bug is.
First, user right clicks and chooses Property of the setup project - he/she can not see anything related to the Product name, or information of what he/she needs to setup.

How he/she have to do now?
The answer is: please select the setup project in Solution Explorer. After that, click into the Property tab. Remember this carefully!


Microsoft Product manager, please tell me how many user knows this trick?